Persuasion Through Advertising: Creating Product Recognition

Filed under: Packaging — 3DpXs5 @ 2:32 am, January 20, 2017.

Persuasion through Advertising: Creating Product Recognition

by

Amandda

If we are to be persuaded to buy a product or service, we must be able to recognize it, distinguish it from its competitors, conclude that we want it or need it, and remember our desire for that product when the opportunity to obtain it arises or when we create that opportunity. To accomplish their persuasive goals, advertisers create product recognition through use of trademarks, packaging, and slogans; differentiate the product from others by creating a unique selling proposition; encourage us to want the product by enveloping it in a set of favorable associations; commit us to the product and its associated promises by inducing our participation in the creation of the ad’s meaning; and ensure that we recall the product and our need for it by

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capsulizing these means of identification and differentiation and these associations and acts of participation in redundant messages–messages that are repeated again and again. In this chapter we examine the function served by advertisers’ messages and expose some of the ways in which ads can entice the unwary consumer into false conclusions about products.

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Packaging

Packaging is another potent means of providing product identification. For example, we associate Quaker Oats with the smiling Quaker on a cylindrical box, and L’eggs pantyhose with their plastic egg-shaped containers. Ideally, the name of the product and the package will reinforce each other the way the picture of the Quaker under-scores Quaker Oats and the egg like container is a reminder of the name L’eggs. Similarly, the Coca-Cola bottle is recognizable both by shape and by touch.

Study after study verifies the power of packaging. In one test, the same deodorant was packaged in three different color combinations. The participants were told that they were testing three different formulations. “In this case,” notes Thomas Hine, author of The Total Package, color scheme B was the one considered “just right.” Those tested praised its pleasant, yet unobtrusive fragrance and its ability to stop wetness and odor for as much as 12 hours. Color scheme C was found to have a strong aroma, but not really very much effectiveness. And color scheme A was downright threatening. Several users developed skin rashes after using it, and three

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had severe enough problems to consult dermatologists.

Selecting an appropriate name and appropriate packaging generally precedes selection of the slogan. The slogan describes either the product or the reasons people will want or need the product. Like the name and the package, it is usually repeated in all major forms of advertising for the product.

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2006 U.S. Congressional Elections

Filed under: Uncategorized — 3DpXs5 @ 2:32 am, .

Wednesday, November 8, 2006

Contents

  • 1 Issues
  • 2 Campaigns turn nasty
  • 3 Polling Problems
  • 4 Summaries by state
  • 5 Alabama
  • 6 Alaska
  • 7 Arizona
  • 8 Arkansas
  • 9 California
  • 10 Colorado
  • 11 Connecticut
  • 12 Delaware
  • 13 Florida
  • 14 Georgia
  • 15 Hawaii
  • 16 Idaho
  • 17 Illinois
  • 18 Indiana
  • 19 Iowa
  • 20 Kansas
  • 21 Kentucky
  • 22 Louisiana
  • 23 Maine
  • 24 Maryland
  • 25 Massachusetts
  • 26 Michigan
  • 27 Minnesota
  • 28 Mississippi
  • 29 Missouri
  • 30 Montana
  • 31 Nebraska
  • 32 Nevada
  • 33 New Hampshire
  • 34 New Jersey
  • 35 New Mexico
  • 36 New York
  • 37 North Carolina
  • 38 North Dakota
  • 39 Ohio
  • 40 Oklahoma
  • 41 Oregon
  • 42 Pennsylvania
  • 43 Rhode Island
  • 44 South Carolina
  • 45 South Dakota
  • 46 Tennessee
  • 47 Texas
  • 48 Utah
  • 49 Vermont
  • 50 Virginia
  • 51 Washington
  • 52 West Virginia
  • 53 Wisconsin
  • 54 Wyoming
  • 55 American Samoa
  • 56 District of Columbia
  • 57 Guam
  • 58 Virgin Islands
  • 59 Sources

As of 10:00 p.m EST November 8, 2006, the Democratic Party is projected to have gained control of both the United States House of Representatives and the United States Senate in the 2006 United States general elections. MSNBC projects that the Democrats now control 234 seats in the House of Representatives, 16 more seats than the 218 needed to control the House of Representatives as all 435 seats were up for election. In the Senate, where the balance of power is closer, one-third of all seats were up for grab. As of 10:00 p.m. EST, AP and Reuters were projecting that the Democrats had picked up all six seats they needed to retake the Senate, including the seats of incumbents Rick Santorum (Penn.), Lincoln Chafee (R.I.), Jim Talent (Missouri), Mike DeWine (Ohio), John Tester (Montana), and Jim Webb (VA). The Tester victory by less than 3,000 votes was projected at approximately 2 p.m. EST after the State of Montana announced the results of overnight recounts. Democrat Jim Webb has prevailed in that race by slightly more than 7,000 votes, though his opponent has not conceded and a recount may still occur.

Zeus botnet trojan horse is back

Filed under: Uncategorized — 3DpXs5 @ 2:32 am, .

Saturday, April 24, 2010

Trusteer, a web security company, reports that a trojan horse virus called Zeus can steal online banking details from infected computers. The virus has infected one out of every 3,000 computers of the 5,500,000 million which the company monitors in the United States and the United Kingdom.

The trojan can infect users of Mozilla Firefox and Microsoft Internet Explorer on Microsoft Windows, and steals login information by recording keystrokes when the machine connects to certain websites, usually banks or other financial institutions. The stolen data is transmitted to a remote server and sold to cyber-criminals. “We expect this new version of Zeus to significantly increase fraud losses, since nearly 30% of Internet users bank online with Firefox and the infection is growing faster than we have ever seen before,” said Amit Klein, chief technology officer at Trusteer, to BBC.

The trojan has also affected Wikinews users, including Brian McNeil, who is the founder of Wikinewsie, a restricted-access wiki used to collaborate on sensitive news reports. McNeil reported on his userspace: “On Saturday [April] 17, a Windows-based PC in the house issued a cry for help, the Avira package running on the system had just detected a piece of malware; full scans indicated several known pieces of malware and numerous hidden files. Additional scans revealed that all but one of the USB memory sticks and portable hard drives in the house were infected with something. The Zeus botnet, as it turned out.” E-mail accounts for accredited reporters have also been affected.

Drone delivers transfusion blood intact

Filed under: Uncategorized — 3DpXs5 @ 2:32 am, .

Thursday, December 8, 2016

In findings announced yesterday, scientists from Johns Hopkins University took ordinary commercial drones, swapped out their cameras for coolers and packed them with human plasma, platelets and blood cells. The drones were found to deliver their cargo in usable condition after flights lasting almost half an hour, at distances of up to 12 miles.

“For rural areas that lack access to nearby clinics, or that may lack the infrastructure for collecting blood products or transporting them on their own, drones can provide that access,” says pathologist and lead author of the paper Dr. Timothy Amukele.

Although earlier studies have confirmed that drone flights do not affect the useful properties or microbe populations of human blood products, those experiments were performed on small, vial-sized samples. Here, the drones carried much larger quantities of blood, in the proportions and packaging that doctors and medical technicians would actually use on patients, with units purchased directly from the American Red Cross. Unlike Rwanda’s medical delivery drones, which were custom-made for blood product delivery by Zipline, these experiments were completed with regular, commercially available S900-model machines with minimal modification.

Post-flight, the samples were tested for cell rupture, changes in pH, air bubbles and other damage that might indicate that the packages had thawed out or otherwise become unsuitable for use in transfusions. The samples were found to have arrived intact.

Although the test was performed in an unpopulated area, it is speculated that drones might be useful not only for delivery of blood products to rural medical facilities but also for distributing blood resources through urban areas. John’s Hopkins pathologist and research team leader Dr. Timothy Armukele speculates that emergency medical teams may one day be able to transfuse patients on the spot by calling for a drone to bring blood of the appropriate type.

The details of the experiment have been published in the latest issue of Transfusion.

Dubai24 7.Com Announce The Best Souk In Dubai}

Filed under: Bottle Manufacturer — 3DpXs5 @ 3:11 am, January 19, 2017.

Dubai24-7.com Announce the Best Souk in Dubai

by

247grp

Traditional Arabian markets are a crucial part of life and trade in Dubai, and a wander through one of the city’s bustling souks is an essential experience. Whether you’re after some lavish gold jewellery, hand-woven fabrics or traditional oud fragrances, treasures await at the souks in Dubai.

Gold Souk

Arguably the best known of the Dubai souks, the Gold Souk is a must-see for serious gold traders, visitors hunting for that special memento, or travellers in search of a shiny trinket. The hundreds of vendors ensure unique pieces, statement gemstones and alluring Arabic designs with prices that aren’t set in stone.

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Spice Souk

Follow your nose to the Spice Souk next door that will provide you with insights into Arabic trading, with top chefs, home cooks and savvy expats purchasing from the colourful sacks of spices, herbs, rice and fruit. Find high-quality saffron strands at local prices, fresh A-grade dates and exotic spices, dried fruits and nuts. You’re sure to discover a new taste and yes, you are encouraged to sample before you buy.

Perfume Souk

More of a fragrance fan? Up the road from the Gold and Spice Souks is Deira’s Perfume Souk on Sikkat Al Khali Street. Dealing in everything scented, from pure perfume to essential oils, incense sticks and the ever-popular traditional oud. You can buy oils in wholesale bottles or smaller ornate vials. You can even have your own scent created by experienced perfumiers.

Textile Souk

From the Perfume Souk, catch an abra across the creek to explore the Textile Souk in Bur Dubai. Find tiny shops filled with rolls of luxe imported fabrics, including fine silks, airy cottons and dazzling sari fabric. Pick your favourites and pop into one of the surrounding tailors to have a dress, abaya (traditional womenswear), kandora (traditional menswear) or suit specially made. It’s only a short walk from there to historical area of Al Fahidi.

Souk Al Bahar

A short walk over the footbridge that cuts across the Burj Khalifa lagoon and housed in the world’s biggest mall, Souk Al Bahar isn’t exactly your traditional Arabian marketplace. Traders sell their wares across from the gleaming Chanel and Valentino boutiques. Stock up on fragrant oils, jewellery, scarves, abayas, brass lamps and fresh Emirati pastries and cakes. Upstairs, there are some of the best vantage points to watch the evening light show at Dubai Fountain.

Souk Madinat

A 15 minute ride away from Downtown, the magical Souk Madinat Jumeirah is your place to find the perfect souvenirs, art, sculptures, fashion, and jewellery in a traditional Middle Eastern ambience. Dining options include Lebanese cafes, Western-style eateries and high-end restaurants with front-row views of the meandering waterways. End your night with an Abra ride and relax as you take in the surrounding beauty.

Dubai Mall Souk

Prepare to be dazzled by a glittering expanse that is symbolic of the opulence of The City of Gold’ at the Dubai Mall Souk which hosts more than 40 different jewellery stores and watch shops. Modernised and on par with international standards this is a vivacious gold and diamond jewellery shopping experience and your chance to grab that style that has never been seen before.

Dubai24-7.com is an online and mobile platform that brings you the buzz on Dubai. At your fingertips, Dubai 24-7.com allows you to plan your travel itinerary, providing up-to-date listings on restaurants, shows, accommodation, attractions and leisure activities. Our mobile apps enable users to browse and discover what’s on offer in Dubai, whether you want to off-road in the desert, fine-dine al fresco, attend any of the numerous shows or dance the night away, shop to your hearts content at one of Dubai’s infamous malls or at pop-up stores/exhibitions.

Article Source:

eArticlesOnline.com

}

William Salice, creator of Kinder Surprise eggs, dies at 83

Filed under: Uncategorized — 3DpXs5 @ 3:11 am, .

Sunday, January 1, 2017

On Thursday, William Salice, credited with creating Kinder Surprise eggs, died at age 83 in Pavia, Italy because of a stroke, according to his foundation “Color Your Life Campus”. Salice had worked with the businessman Michele Ferrero in the 1960s, the creator of the Nutella cream and owner of Ferrero Rocher. Ferrero died in 2015.

In 1974, Kinder Surprise was launched with plastic toys, which are sold within the eggs to surprise children. Due to this, the sale of Kinder eggs is prohibited in the US. A 1938 US law prohibits the sale of food containing objects in its interior. It is also prohibited in Chile, due to an obesity-reduction law brought in last year. Last year a three-year-old girl died in France, swallowing the plastic toy.

In 2007, after his retirement, Salice founded Color Your Life Campus from his retirement bonus of €400,000 in Italy. It aims to help young people between the ages of thirteen and eighteen discover and develop their own talents. Salice’s career spanned 46 years.

Since 2013, the Kinder Surprise Company has been taking care of continuing the manufacture and processing of chocolate eggs. According to the company, the chocolate egg has 32% milk and 15% cocoa in its composition.

Subway sandwich empire co-founder Fred DeLuca dies

Filed under: Uncategorized — 3DpXs5 @ 3:11 am, .

Wednesday, September 16, 2015

Fifty years after starting his first sandwich shop as a teenager, Subway CEO and co-founder Fred DeLuca died on Monday. He was 67 and suffering from cancer.

Subway yesterday announced his death, but not the location. He had developed leukaemia, which the company announced in 2013. The business was founded with friend Peter Buck who lent DeLuca $1,000 to open Pete’s Super Submarines in Bridgeport, Connecticut. The company remains based in the state.

By 1968 the business was renamed Subway and the two young entrepreneurs began looking at franchising as a method of expansion. It worked: With over 44,000 locations Subway is the world’s largest fast food franchise. The company has locations in 110 countries.

Subway brands itself as a healthy alternative on the fast food market. It has faced various controversies: ingredients, contracts with franchisees, and longtime advertiser Jared Fogle have all come under scrutiny. Fogle left the company this year after admitting underage sex and child pornography offences.

“I knew nothing about making sandwiches, nor the food industry,” DeLuca would later write of his 1965 startup. Growing up he lived in state-owned housing in The Bronx, New York City. Forbes estimated his 2015 wealth at around $3.5 billion.

Fifteen receive US Presidential Medal of Freedom

Filed under: Uncategorized — 3DpXs5 @ 3:11 am, .

Thursday, February 17, 2011

US President Barack Obama presented the Presidential Medal of Freedom to fifteen people Tuesday, including former US President George H. W. Bush and current Chancellor of Germany Angela Merkel. The award—the US’s top civilian medal—is given to those who have made “an especially meritorious contribution to the security or national interests of the United States, world peace, cultural or other significant public or private endeavors.”

The fifteen medal recipients were chosen in 2010, but not all of them were present to receive the award at the White House Tuesday. Merkel did not attend the ceremony, and the award for Tom Little was given to his wife because the winning optometrist had been killed in August while working in Afghanistan. The medal recipients “reveal the best of who were are and who we inspire to be,” said Obama.

The other winners are: John H. Adams, environmental advocate; Maya Angelou, poet and author; Warren Buffett, billionaire executive and philanthropist; Jasper Johns, contemporary artist; Gerda Weissmann Klein, Holocaust survivor; Yo-Yo Ma, cellist; Sylvia Mendez civil rights activist; Stan Musial, retired St. Louis Cardinals baseball player; Bill Russell, retired basketball coach and Boston Celtics player; Jean Kennedy Smith, diplomat and disabilities advocate; and John J. Sweeney, former president of the American Federation of Labor and Congress of Industrial Organizations.

Plant Medicine Extracts Show A Profound Healing Effect On Herpes}

Filed under: Education — 3DpXs5 @ 2:16 am, January 18, 2017.

Submitted by: Vita Li

In people with a weakened immune system, recurrence of herpes can result in progressive, gradually enlarging sores that take weeks to heal. The infection may progress inside the body, moving down into esophagus and lungs or up into colon. Ulcers in esophagus cause pain during swallowing, and infection of lungs causes pneumonia with cough and shortness of breath.

Sometimes herpes virus enters through a break in the skin of a finger, causing a swollen, painful, red fingertip. Health care workers who are exposed to saliva or other body secretions when not wearing gloves are most commonly affected. HSV-1 can infect the cornea of the eye. This infection causes a painful sore, tearing, sensitivity to light, and blurred vision. The cornea can become cloudy, causing a significant loss of vision and requiring corneal transplantation.

Infants or adults with a skin disorder called atopic eczema can develop a potentially fatal herpes infection in the area of skin that has the eczema. Therefore, people with atopic eczema should avoid being near anyone with an active herpes infection. HSV can infect the brain. This infection begins with confusion, fever, and seizures and can be fatal.

Infrequently, a pregnant woman can transmit HSV infection to her baby. When acquired at birth, the infection appears between the 1st and 4th week of life. Newborns with HSV infection become very ill. They may have widespread disease, brain infection, or skin infection. Without treatment, two thirds die, and even with treatment, many have brain damage.

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Transmission usually occurs at birth, when the baby comes into contact with infected secretions in the birth canal. Rarely, HSV is transmitted to the fetus during pregnancy. Transmission during birth is more likely when the mother has recently acquired the herpes infection and when the mother has visible herpes sores in the vaginal area, although babies may become infected from mothers who have no apparent sores.

HSV infection is usually easy for doctors to recognize. If unsure, doctors may use a swab to take a sample of material from the sore and send the swab to a laboratory to grow and identify the virus. Sometimes doctors examine material scraped from the blisters under a microscope. Although the virus itself cannot be seen, scrapings may contain enlarged infected cells that are characteristic of infection by a herpes-type virus.

Blood tests to identify antibodies to HSV and biopsy of the sores can also be helpful. Certain blood tests can distinguish between HSV-1 infection and HSV-2 infection. This information helps doctors determine the risk of transmission to partners. If a brain infection is suspected, magnetic resonance imaging or computed tomography of the brain, and a spinal tap to obtain a sample of cerebrospinal fluid, may be done.

No current antiviral treatments can eradicate HSV infection, and treatment of a first oral or genital infection does not prevent chronic infection of nerves. However, during recurrences, antiviral drugs, such as acyclovir, valacyclovir, or famciclovir, may relieve discomfort slightly and help symptoms resolve a day or two sooner.

Treatment is most effective if started early, often within a few hours after symptoms start, preferably at the first sign of tingling or discomfort before the blisters appear. For people who have frequent, painful attacks, the number of outbreaks can be reduced by continuous therapy with antiviral drugs. Antiviral drugs are available by prescription only.

Penciclovir cream, applied every two hours during waking hours, can shorten the healing time and duration of symptoms of a cold sore by about a day. Nonprescription creams containing docosanol may provide some relief. Acyclovir, valacyclovir, or famciclovir taken by mouth for a few days may be the most often used treatments. HSV is becoming resistant to all these anti-herpetic drugs.

Plant medicine contains only medicinal extracts which exhibit a profound healing effect as herpes treatment. Its ability to inactivate the extra-cellular herpes virus at concentration much lower than those in other treatments, and also for its ability to inhibit the cell-to-cell virus diffusion in already infected cells, makes this treatment unique and far superior to all others in the market for herpes simplex treatment. To learn more, please go to http://www.naturespharma.org.

About the Author: staff of Forces of Nature, which is a network company dedicated to promoting customers’ websites and developing software. You can go to the following websites to learn more about our natural organic products.

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First unvaccinated survivor of rabies discharged from hospital

Filed under: Uncategorized — 3DpXs5 @ 2:16 am, .

Saturday, January 8, 2005

Rabies is a disease that has no cure and nearly everyone it infects is dead just two weeks after the symptoms show. And yet, last week a teenage girl named Jeanna Giese was released from a hospital having been successfuly treated. She became the first known person to recover from the disease without vaccination.

On September 12, 2004, Jeanna — a 15 year old from Fond du Lac, Wisconsin— was bitten by a bat while attending church. By the time she saw a doctor about fatigue and numbness, it was October 18, and the bat incident was not brought up until several days later. Usually when there is a possibility of rabies, doctors will vaccinate patients: the vaccine has a chance to act before the symptoms appear. In Jeanna’s case it was too late to try to vaccinate, and her doctors at the Children’s Hospital of Wisconsin devised a new treatment. Jeanna was put into a drug-induced coma for a week, and doctors began an intensive treatment to prop up her nervous system until her natural immunity recovered enough to fight the disease.

By surviving and recovering, Jeanna became the only person known in medicine to overcome rabies without a vaccine. She is not yet fully recovered: the effects of the coma are still apparent, and she has difficulty with movement. Yet the doctors believe that she is getting well much faster than they expected, and feel that Jeanna will be able to return to her high school studies, needing only physical and occupational therapy.

The novel treatment is hailed by doctors as promising, but needs analysis and verification on another human. Jeanna’s is the sixth case of human recovery from a rabies infection, but the other five people were vaccinated against rabies either before infection, or before the symptoms appeared.

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